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Shared Article
Since "influencers" seem to have become a subject here, here is an interesting one.Few MAGA influencers were as committed to the digital cause as Ashley St. Clair.
The 27-year-old former brand ambassador for the late Charlie Kirk’s Turning Point USA published an anti-transgender children’s book, appeared prime-time on Fox News and posted selfies from President Donald Trump’s Mar-a-Lago estate.
On X, where St. Clair has more than 1 million followers, she had become a legend: a young conservative woman fighting back against the perceived liberal excesses of “brain rot” feminism and the “‘woke’ agenda” — a reputation that swelled last year, when she revealed that she had secretly had a child with the platform’s multibillionaire owner, Elon Musk.
But in the past few months, St. Clair has become one of the right-wing internet’s most scathing and visible critics. Many of Trump’s top online cheerleaders are actually just mercenaries of the attention economy, she argues, working to turn political outrage and talking points coordinated with administration officials into paid promotional deals.
“There is no free thinking here,” she said in a TikTok video last month about the movement she joined when she was 19. “They are waiting to get marching orders and a direct deposit.”
St. Clair’s transformation from a self-described “good little foot soldier” to MAGA turncoat has unspooled in near-daily monologues to more than 77,000 followers on her TikTok feed, where she applies makeup from her New York apartment and claims to expose the secrets of her former allies and the hidden machinery that made them social media stars.
Her viral criticism has triggered unease across the online right, where some of her ex-compatriots have argued she is a disgruntled attention-seeker moving onto her next grift. Naomi Seibt, a far-right German activist and influencer, said in an X post that St. Clair is “projecting her guilt and bitterness for a decade of selling out onto us.”